Built by two operators with 20+ years of combined experience across MENA's digital economy — LNKD exists because great talent and real opportunity kept missing each other. We decided to fix that.
"We believe the best engineers in the world aren't all in Berlin, Amsterdam, or London. Some of the sharpest minds are in Cairo — they just needed someone willing to build the right infrastructure around them. LNKD exists to close that gap. Not with a platform. Not with a marketplace. With people, process, and genuine accountability. We hire legally, pay fairly, and show up in person — because talent deserves more than a contract, and companies deserve more than a CV. This is what ethical global hiring actually looks like."
Mohamed and Abdel Hamid built their careers connecting global platforms to MENA markets — representing Twitter, META, MSFT, LinkedIn, Spotify and many others across the region, launching digital products, and scaling advertising operations across borders. What that taught them was structural: cross-border relationships only work when the infrastructure beneath them is solid. Contracts, compliance, payments, accountability. LNKD is that infrastructure — applied to the most under leveraged opportunity in the region's digital economy: its people.
We've seen what happens when the wrong infrastructure surrounds great talent. Grey-zone contracts. Delayed payments. No community, no career path, no accountability. And we've seen European companies struggle to hire across borders — not because the talent wasn't there, but because no one had built a proper bridge. LNKD is that bridge.
No investors making calls from a boardroom. No account managers between you and decisions. You deal with us directly — always.
I started my career in Cairo as a junior account executive and spent the next twenty years building and scaling digital businesses across MENA, Turkey, and beyond — launching platforms like Twitter Ads, LinkedIn Advertising, Facebook Ads, and Microsoft Advertising across emerging markets, and leading a regional digital media company across 18 countries. Those years taught me how cross-border businesses actually work — and where they break. At LNKD, I'm applying that experience to the problem I kept watching go unsolved: connecting worldwide companies with Egyptian tech talent through infrastructure that actually holds.
View on LinkedInI've spent 15+ years at the intersection of technology, business development, and commercial strategy — from heading sales across Egypt, Morocco, and Jordan at Connect Ads, to helping build Icon Creations into a full-service digital agency. What I know is how to build commercial relationships that last, and how to translate complex products into simple, clear value. At LNKD, that's exactly what we do — except the product is people, and the value is transformational for both sides of the equation.
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